Creative Director based in London, shaping identities and campaigns for global luxury fashion. Passionate about culture, digital media, and pushing creative boundaries, she creates dynamic, platform-tailored experiences that capture attention and drive brand growth. Expert in commissioning and curating social, digital, and physical content, she balances bold innovation with brand integrity.

Previously Social Art Director at Burberry, where she led a creative team to deliver global social-first campaigns, blending craftsmanship with innovation to create striking, audience-focused content. Before that, as Global Content Creative, she oversaw original content and special projects worldwide, shaping creative direction and brand identity across channels.